Nível 1 - Laços Financeiros:

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É quando o cliente passa a ter benefícios financeiros por manter o relacionamento com a empresa. A premiação por volume e frequência é muito fácil de encontrar. Muitas empresas adotam esta estratégia porque é fácil de implementar e traz retornos em curto prazo. Por outro lado, já não é um diferencial de longo prazo, pois é muito fácil de ser imitado.

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